Jewellery:

Myegold of Gold Jewelry, branching off of a Los Angeles jewelry wholesaler with over 25 years of experience in the jewelry industry, launched its first online presence before the turn of the century, in the year 1999.

With the single premise that traditional jewelry retailers exuberantly overprice their products by marking up their jewelry anywhere between 100%-300%, Apples of Gold Jewelry launched with the resolute promise of providing the same, high-end jewelry as any successful jewelry retailer, but at a dramatically lower price.

Prices from high-end retail jewelry stores just did not seem fair. With this in mind, the owners of Apples of Gold Jewelry sought after the most experienced and value-based manufacturers of the jewelry trade, starting with their personal contacts in the historical downtown, Los Angeles Jewelry District and soon thereafter expanding to the competitive jewelry venues in New York and other major jewelry centers worldwide.

By working directly with manufacturers and wholesalers, Apples of Gold Jewelry cut out the multiple “middle-men” of the jewelry trade, bypassed the burden of traditional overhead, and thereby minimized the cost of retail jewelry by maintaining an average of 50% below comparable retail mark-up.